Observational Studies
Innovative AI-Driven Technology for Observational Studies
At TruView Audio Visual, we specialize in providing innovative audio-visual technology tailored for observational research projects. product and packaging evaluations, and user interactions. With over a decade of experience, we have successfully completed hundreds of projects and thousands of sessions, establishing our reputation as audio/visual leaders in the market research industry through our previous brand, RESEARCH2VIDEO.
Unobtrusive Yet Advanced Technology
Our state-of-the-art systems ensure seamless integration into your research environment. Our technology is designed to be unobtrusive while delivering superior performance, enabling you to focus on the insights that matter most. We are dedicated to providing systems that incorporate the latest advancements in AI integration with meticulous attention to detail.
What We Offer
Our services encompass a wide array of audio/visual solutions designed to capture and analyze user interactions. Below are some of the fundamental offerings, along with custom programs tailored for specific projects.
Customer Insights with Intelligent AI AI-driven systems record and livestream diverse multiple angles, AI active speaker switching, noiseless audio, and integrated visuals with stimuli and whiteboards. Enhancing viewer engagement and post-session analysis with transcription and highlights.
Classic Focus Groups with Intelligent AI We offer specialized setups for focus facilities and hotel meeting rooms, including dynamic AI-driven video, active speaker switching, and live streaming, with options for PIP, close-ups, PowerPoint integration, AI noise reduction, and hybrid wireless systems.
UX User Testing Our document cameras capture interactions, real-time screen sharing tracks navigation, and a 4K webcam records participant reactions for valuable insights for mobile apps, tablets, desktops, and websites.
In Home Observation We use compact AV systems for broadcast-quality results, featuring cinema cameras, smartphone gimbals, and wireless lapel mics. We capture B-roll, exterior shots, and smooth handheld footage for home tours, with flexible setups to follow participants to different locations. Live streaming available.
Video Editing We blend artistic vision with technical precision to create compelling narratives from your observational research, using advanced software to enhance storytelling with graphics, transitions, and data highlights while collaborating with clients to ensure the final edit aligns with their goals and engages the audience.
Biometrics and Eye Tracking Our biometrics services provide advanced scientific metrics to capture participants' emotional responses and moods. We also offer eye-tracking technology with live-gaze video overlays, allowing for more detailed insights into participant behavior and engagement.
Livestream Remote Support We ensure a smooth live streaming experience allowing you to focus on what matters. We set up links, manage pre-session tech checks and participant guidance with ongoing technical support. Afterward, we deliver interactive transcripts and archive-ready video, audio, and highlights.
Custom Tech Configuration We tailor our technology to meet your project’s specific needs. Contact us to brainstorm and explore your ideas.
On the horizon We keep pace with evolving technology to maximize insights from your observational studies.
What Sets Up Apart
All location projects are run by our pro in-field techs with an offsite tech providing support.
Coming Soon: All services include AI audio transcripts and AI video highlights with summaries.
Advanced AI-Driven Systems
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Integrated into your research environment, allowing you to focus on the insights that matter.​
Industry Expertise
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With 10+ years in the industry, we’ve perfected our expertise to serve research firms with a proven record of quality and reliability.​
Diverse Research Solutions
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Our solutions are designed to meet diverse research needs with precision and ease, whether capturing focus groups, biometrics and eye-tracking, interviews or UX studies.​
Clear Communication of Insights
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Our tailored video capture solutions help research firms communicate insights clearly, empowering businesses to make informed decisions and accelerate growth.​
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Proven Results
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We’ve conducted thousands of sessions across hundreds of projects, delivering exceptional results for clients both domestically and abroad.​
Continuous Innovation
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We continuously enhance our solutions with the latest AV and AI innovations, providing cutting-edge services that make your projects stand out.