RESEARCH2VIDEO is the foundational concept behind TruView: a boutique studio built on audio visual and biometric capture of qualitative research.
Video for Qualitative Research
​
Whether it’s a focus group, a UX lab, a mock jury, or an eye-tracking session, we make sure the video capture runs smoothly, so you can focus on the people, not the setup.
The Video Just Works, So You Don’t Have to Think About It.
Our team understands both sides of the research room. We know how to work seamlessly with researchers who need clarity and precision, and participants who need to feel natural and at ease.
Quietly Helping You Capture What Matters.
We keep things looking clean and simple: the technology’s hidden, the system’s reliable, and you don’t have to think about a thing.
Our onsite tech support has often been likened to ninjas, working quietly, invisibly, and precisely, capturing every moment without ever disturbing the natural flow of the sessions.
Customer Insights with Intelligent AI AI-driven systems record and livestream diverse multiple angles, AI active speaker switching, noiseless audio, and integrated visuals with stimuli and whiteboards. Enhancing viewer engagement and post-session analysis with transcription and highlights.
Classic Focus Groups with Intelligent AI We offer specialized setups for focus facilities and hotel meeting rooms, including dynamic AI-driven video, active speaker switching, and live streaming, with options for PIP, close-ups, PowerPoint integration, AI noise reduction, and hybrid wireless systems.
UX User Testing Our document cameras capture interactions, real-time screen sharing tracks navigation, and a 4K webcam records participant reactions for valuable insights for mobile apps, tablets, desktops, and websites.
In Home Observation In Home Observation Compact AV setups. Includes B-roll, exteriors, smooth handheld and gimbals, and flexible multi-location capture. Live streaming / drone coverage available. (See slideshow)
In Home Observation Click
Biometrics and Eye Tracking Our biometrics services provide advanced scientific metrics to capture participants' emotional responses and moods. We also offer eye-tracking technology with live-gaze video overlays, allowing for more detailed insights into participant behavior and engagement.
Livestream Remote Support We ensure a smooth live streaming experience allowing you to focus on what matters. We set up links, manage pre-session tech checks and participant guidance with ongoing technical support. Afterward, we deliver interactive transcripts and archive-ready video, audio, and highlights.
Video Editing We blend artistic vision with technical precision to create compelling narratives from your observational research, using advanced software to enhance storytelling with graphics, transitions, and data highlights while collaborating with clients to ensure the final edit aligns with their goals and engages the audience.
Custom Tech Configuration We tailor our technology to meet your project’s specific needs. Contact us to brainstorm and explore your ideas.
Gameplay Capture Stations User Experience (UX) shapes game design. Our Gameplay Capture Stations live-stream and record composite views of gameplay, controller movements, and player faces across computers, phones, tablets, and VR headsets, enabling researchers to analyze skills and switch between players in multiplayer sessions. Optional eye tracking and biometrics are available.
On the horizon We keep pace with evolving technology to maximize insights from your observational studies.
Advanced AI-Driven Systems
-
Integrated into your research environment, allowing you to focus on the insights that matter.​
Industry Expertise
-
With 10+ years in the industry, we’ve perfected our expertise to serve research firms with a proven record of quality and reliability.​
Diverse Research Solutions
-
Our solutions are designed to meet diverse research needs with precision and ease, whether capturing focus groups, biometrics and eye-tracking, interviews or UX studies.​
Clear Communication of Insights
-
Our tailored video capture solutions help research firms communicate insights clearly, empowering businesses to make informed decisions and accelerate growth.​
​
Proven Results
-
We’ve conducted thousands of sessions across hundreds of projects, delivering exceptional results for clients both domestically and abroad.​
Continuous Innovation
-
We continuously enhance our solutions with the latest AV and AI innovations, providing cutting-edge services that make your projects stand out.